Ask anyone in the business of selling a product and they’ll evangelise about the benefits of having their wares featured in a magazine. Not only does a feature in a magazine – be it in the “What’s new” section, part of an article or a specific feature drive traffic to your site, it’ll give your business much-welcomed kudos to be endorsed by a magazine title your customers look up to. It’s also a sneaky ego-boost.
But gaining PR in printed titles isn’t easy. Nor is it as cheap as it first seems… You either need to be on very good terms with the magazine editors, which takes time to foster, or you need to have an incredibly hard-working and focused PR company working on your behalf, which, let’s face it: ain’t cheap.
What many e-tailers seem to be overlooking is that the rise in the uber-bloggers provides just as precious PR as traditional printed literature channels. These blogs can provide just as much influence as the glossies and better still – these blogs often link direct to your website! I’m not just talking about you using your own blog to build relationships and generate awareness, I’m talking about you getting your products featured on top blogging sites just as you would an aspirational magazine.
So how do you get your products featured on an uber-blog? Ah, well that’s another story for another day! I’ll share my top tips on The Fashion Protege
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