WWW.SELFRIDGES.COM mmm not sure

OK the first thing that caught my eye when I landed onthe home page of Selfridges much awaited transactional website was the quirky animation and the lack of model shots and products. There was nothing there to lure me in, no enticing goodies for me to want to rummage around for more information, instead selfridges chose a selection of boxes to direct users to certain areas on the site. the boxes where placed in a scattered fashion, with boxes upside down or sideways making it quite hard to read the text

The website as a whole in my opinion is aimed at the younger market which i think is not quite right for selfridegs varied audiance. The sideways scroll of the website is also quite limiting

yes it gives the viewer a good look at items becuase of the larger image shots however it limits the number of product shown on one page and doesn't not have a show all option

My verdict is " not, not hot but could do with turning up the flame"

Alicia

http://www.sheapr.co.uk/

info@sheapr.co.uk

HMV's Fashion Venture

HMV will be launching a dedicated fashion area in it's stores called "The Studio". The studio will debut in HMVs leeds store at the end of April , this will lead the way for The studio to feature in 40 of it's biggest stores and studio lite range will launch in the rest of HMVs 280 stores by the end of summer.

Verdict is still out for me and the rest of the Shea team on this one can't see my self running to HMV's for a slinky dress for a saturday night out can you, i know music and fashion go hand in hand but maybe not in this case sorry this is looking like a " Not Hot " from the Shea team

http://www.sheapr.co.uk/

info@sheapr.co.uk

Alicia

Sketchbook 3weeks of fashion

Calling all Creative beings to Sketchbook Pop-up-shop for career advice with an edge.

The Pop-up show the brainchild of the faboulous Sketchbook fashion magazine will be popping up at 10 Newburgh Street for a 3 week foray into the world of fashion design, art and Journalism, part of the celebration of carnaby's street 50 years of fashion and music. This is a opportunity to listen to those in the know teach and pull from the creative ether, join in educational, workshops, hear lectures and take part in discussions

From 31st March to 19th April, visitors to this delightful shop will be able to meet the Sketchbook team and mingle with the cream of the contemporay fashion and arts industry

week one : blogger Susie Bubble with her panel will discuss and debate the pros and cons of print vs Online.

Week 2 sees Rashi Khouri founder of Dia Boutique pass her online store know how, and discussion on the all important Bs blogs and brands will round things up neatly and nicely

i have missed out so much but it is actually on e of those " you have to be there to appreciate it" scenarios.

The Pop-Up Shop will be at 10 Newburgh street from 31st March -19th April