An initiated by vogue ‘Fashion Night In’ began as ‘Fashion Night Out’ with vogue’s successful store-based event encouraging shoppers in to the stores during the recession by offering special promotions and putting on events.
The online event follows the same structure as the fashion night out, encouraging online retailers to take part in the evening by offering customers even more reason to shop on line between 5pm- 12am
Many site were promoted by Vogue but to be honest not many made much of a effort ... However My wardrobe Made a fantastic appeal transforming the site with video clips of stylish women’s wardrobes and a click to buy fashion shows a great live style surgery on facebook and twitter allowed users to post question .. it was great, wonderful concept by vogue, well done to My wardrobe for making the best effort.
Shea PR verdict Hot Hot Hot
Alicia
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