OK the first thing that caught my eye when I landed onthe home page of Selfridges much awaited transactional website was the quirky animation and the lack of model shots and products. There was nothing there to lure me in, no enticing goodies for me to want to rummage around for more information, instead selfridges chose a selection of boxes to direct users to certain areas on the site. the boxes where placed in a scattered fashion, with boxes upside down or sideways making it quite hard to read the text
The website as a whole in my opinion is aimed at the younger market which i think is not quite right for selfridegs varied audiance. The sideways scroll of the website is also quite limiting
yes it gives the viewer a good look at items becuase of the larger image shots however it limits the number of product shown on one page and doesn't not have a show all option
My verdict is " not, not hot but could do with turning up the flame"
Alicia
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